Who We Serve

Find yourself
in the work.

We don't serve a demographic. We serve people whose financial lives don't fit a standard template – complex comp, creative income, business equity, multigenerational wealth. Tell us where you are.
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Corporate Creatives
Creatives

Creative Professionals

You built something real. Your finances should reflect that.

Agency partner. Studio head. CMO. Creative director with equity. You've navigated the politics, delivered the work, and built real value, and your financial situation reflects all of it. Most advisors see the salary and miss the partnership equity, variable distributions, and the buyout conversation starting to feel real.

Agency & studio owners Hospitality Brand & marketing executives In-house creative leadership
Partnership equity you can't easily value.

Your stake is worth something significant, but the path to liquid wealth is complicated.

Variable distributions make planning hard.

A plan built around a salary doesn't work when income looks like this.

A buyout on the horizon.

Structure matters enormously, and most advisors aren't equipped for it.

Your comp is more than a salary.

RSUs, options, bonus, deferred comp. Each piece has its own vesting, tax treatment, and timing, and nobody's coordinating them.

Everything is in the business.

Your net worth is concentrated in one illiquid asset. Diversifying without disrupting what you built is the whole problem.

No retirement infrastructure.

No 401k, no matching. The responsibility has always been yours. Easy to defer.

Income and assets spread across worlds rather than tied up in one business? You might be a Tastemaker. See the Tastemakers section →
Tastemakers
Creatives

Tastemakers

You live between worlds. Your advisor should too.

You move between finance and culture, business and art, commerce and creativity. Your income comes from multiple directions. Your assets don't fit neatly into any one category. Most advisors don't know what to do with you.

Talent agents & managers Artists, designers & art world Media & entertainment Sports business
Commission & royalty income.

Variable, deal-driven, and nearly impossible to plan around with a standard model.

Assets spanning categories.

Collection, equity, IP, real estate. Each requires different treatment.

Personal and professional are entangled.

Client equity, artist partnerships, your own IP and catalog. The lines between your work and your wealth were never clean.

The peak years don't announce themselves.

A windfall year followed by a quiet one. Without planning built for lumpy income, the big years get taxed like they'll repeat forever.

No one connecting the dots.

You need a quarterback, not another specialist who sees only one piece.

Own equity in an agency, studio, or hospitality group? Your situation may look more like our Creative Professionals page. See the Creative Professionals section →
High Finance
High Finance

High Finance Professionals

You understand markets. You need someone who does too.

You don't need asset allocation explained to you. You need two things most advisors can't offer: someone who can handle the operational complexity of your comp structure without hand-holding, and someone who can actually engage on portfolio construction at your level. Deferred comp, capital calls, carry, restricted stock. This is not a three-fund problem, and it shouldn't be managed by someone who'd struggle in your Monday meeting.

Private equity & VC Hedge funds Investment banking Asset management
Deferred comp is a black box.

No model for how it fits with vesting schedule, tax picture, or liquidity needs.

Capital calls keep arriving.

Funded out of whatever's liquid, with no strategy for total illiquid exposure.

Carry is your biggest asset on paper.

No present-value model. No plan for when it starts to pay out.

Compliance slows everything.

You need an advisor who knows pre-clearance without needing it explained every time.

Your advisor can't keep up.

You've sat through pitches you could have given better yourself. You need portfolio thinking you'd respect if a colleague presented it.

No one sees the whole picture.

Your equity comp, fund interests, and personal portfolio are managed as if they belong to three different people.

Complex Multi-Gen Families
Family Wealth

Complex Multi-Gen Families

Wealth this complex requires a different kind of partner.

At the ultra-high-net-worth level, the question is no longer how to build wealth. It's how to preserve it, structure it across generations, govern it as a family, and deploy it in ways that reflect your values, while avoiding the compounding mistakes that erode even the largest fortunes.

Estate complexity keeps compounding.

Trusts, entities, gifting strategies. Each decision creates downstream implications.

Alternatives without oversight.

Private equity, credit, real assets. Institutional exposure requires institutional-quality management, not a quarterly PDF.

Legacy positions nobody will touch.

Concentrated, low-basis holdings that every advisor tiptoes around. Managing them takes tax discipline, not avoidance.

Family governance & next-gen prep.

How values are transmitted alongside assets. As important as the portfolio.

Advisors, but no quarterback.

Attorneys, accountants, and managers who each see one piece. Someone has to own the whole picture, including the portfolio.

Philanthropic strategy.

DAFs, private foundations, and giving that's integrated intentionally, not reactively.

Next Gen Inheritors
Next Gen – Inheritors

Gen Z | Millennials | Gen X

Your parents built this wealth. But you are about to be responsible for it.

You're inheriting significant wealth, or you already have. Navigating what doesn't come with instructions: how to steward assets you didn't build, integrate them with a life that's entirely your own, without losing what matters to you.

An inherited portfolio you didn't design.

Built for someone else's goals and timeline, and it may need to change for yours.

Family dynamics around money.

Advisors loyal to the prior generation. Expectations not always spoken.

Building your own thing alongside it.

Your own career, your own income, and figuring out how that fits with what you've inherited.

The tax clock is already running.

Inherited IRAs on a ten-year timer, trust distributions, embedded gains in positions you didn't choose. Restructuring an inherited portfolio is careful work, and it's ours.

No one explaining it without an agenda.

Too often next-gen education comes from people who benefit from the decisions.

The financial advice industry was not built for this moment. The transition to the next generation – the education, the governance, the values alignment, the sheer emotional complexity of inheriting money you did not earn – is treated as an afterthought.

Founders
Entrepreneurs

Founders

The exit is coming. Are you ready for what's after?

You've built something real. At some point there will be a transaction. The decisions made in the months before that close will matter more than almost anything that happens after. Most founders arrive at an exit without the right infrastructure in place.

Pre-sale tax planning is time-sensitive.

QSBS, installment sales, charitable vehicles. All of it must be in place before the deal is signed.

Estate plan is out of date.

If you've raised rounds or restructured, your documents may not reflect current ownership.

Personal wealth has been secondary.

Everything went back into the business. You need a plan for the proceeds.

The day after the wire hits.

Sudden liquidity, concentration in acquirer stock, cash sitting idle while you catch your breath. The proceeds need a portfolio, not just a plan.

Too many professionals, no coordinator.

Attorneys, bankers, CPAs. We quarterback the coordination so nothing falls through.

Next Gen Builders
Next Gen – Builders

Gen Z | Millennials | Gen X

Earning well. Building toward something bigger.

You're making real money. You're saving, investing, maybe buying a first place. You have a sense the decisions you make in the next few years are going to compound in ways that matter. Most advisors won't take you seriously yet. We think that's exactly backwards.

No one has helped you prioritize.

401k, IRA, taxable, RSUs, debt. No obvious order of operations. Let's build one.

Saving but not investing with a plan.

Money is going somewhere, but it's not coordinated around a goal or timeline.

Accounts everywhere, strategy nowhere.

An old 401k, a brokerage app, some crypto, cash earning nothing. Consolidating it into one managed strategy is the unlock.

The home purchase question.

Buy now? Keep renting and invest the difference? These decisions interact with everything else.

Tax efficiency you're leaving behind.

Roth conversions, account sequencing. Simple things that compound significantly over time.

Retirement and Legacy
Emeritus

Retirement & Legacy

The work doesn't stop at retirement. It changes shape.

You spent decades building this. Now the questions change: how it gets spent, how it gets taxed on the way out, and how it transfers without burdening the people you built it for. Good decisions here compound just like they did on the way up.

A portfolio still invested like you're 45.

Accumulation-mode allocation heading into withdrawal years. Sequence risk is real, and most portfolios aren't positioned for it.

Will the money last?

Withdrawal strategy, RMD planning, and longevity modeling built around your life, not a generic model.

The tax work doesn't stop.

Roth conversions, bracket management, Social Security timing. Distribution is a tax problem as much as an income problem.

Documents that haven't kept up.

Beneficiaries, trusts, and estate plans written for a life you've since outgrown.

Too many accounts, too many calls.

Decades of accumulation scattered across institutions. One call for everything: investments, planning, estate, taxes.

Concentrated Equity Owners
Executives + Leaders

Concentrated Equity Owners

C-suite comp is complex. Your advisor should know that.

Executive compensation aligns your interests with the company's – which means a significant portion of your wealth is tied to an outcome you don't fully control. RSUs, options, deferred comp, SERP, change-in-control provisions. Most advisors handle the liquid part and ignore the rest.

Equity comp needs active management.

Vesting schedules, exercise windows, 83(b) elections – each has tax and compliance implications.

Deferred comp timing decisions.

When and how you take distributions from nonqualified plans has long-term tax consequences.

Concentrated position in your employer.

Executives often end up more exposed than they realize. Getting out requires a 10b5-1 plan.

Transition risk.

Severance, accelerated vesting, non-compete implications – transitions need planning before they happen.

Start here

Not sure where
you fit? Tell us.

Every situation is different. The first conversation is just that – a conversation. No pitch, no presentation, no pressure.

Get In Touch → ✻ Invest Beautifully ✻